Your website is a huge asset, as your business changes, your website needs to keep up with the advancements. The time period between upgrading or recreating your website can be very short or long.
The visual impact of your website is potentially one of the first impressions a new customer will have of your business. With trends in web design changing quickly, it’s relatively easy to identify a website’s age. If your business website feels like it’s a few years old, then your visitors will be questioning how relevant the information is.
If you’re not seeing the traffic or conversion coming through your website that you expect, it’s time to take a look at why your website is letting you down. After identifying the problem you can come up with a plan to make sure you’re not missing sales or losing any leads. Just having a website doesn’t mean that people are going to start knocking on your door. Make sure you are tracking traffic to your website and the key conversions or actions you want people to make on your website. This way you can see exactly what is actually happening.
A good website isn’t a brochure. It’s a constantly evolving platform that expands with content and pushes campaigns to attract more leads and opportunities. If your website isn’t set up in a way that you can edit content, publish content, create landing pages and run specific campaigns, then it’s worth looking at upgrading your website to a design that will give you the flexibility to give control you need.
Technology advancements have always played a big role in business, some advancements you should make use of in your website are payment gateway integrations (M-Pesa, Debit/ Credit) and communication (SMS’s and e-mails ) if you’re business is ready for it this would be an excellent reason to upgrade.
Change occurs every day to give your customers a better experience – ignore these changes at your own peril. Google included in its ranking algorithm for websites a check for mobile responsiveness and security. If you’re not on top of these changes, you’re going to find yourself out in the cold and losing customers quickly.
The major reasons for upgrading your website are being able to change quickly, implement tracking to be able to review performance, utilize new integrations, optimizing website security, and keeping up to date with search engine optimization standards. If you have quick responding web designers to back you up, you can decrease the time between upgrades and start to quickly respond directly to the needs of your website and have it play a part in achieving your business goals.
We can help you upgrade or maintain your website by keeping it up to date with the latest software updates, making adjustments and corrections to keep 3rd party integrations, plugins running smoothly.