The benefits of starting a blog for your business are undeniable, with one study showing that businesses with websites with a blog generate 67% more leads than businesses without a blog. The benefits of adding a blog to your business website are discussed below:-
Creating blog posts is an effective way to address your customers’ concerns, keep them up to date on trends affecting your industry, and help them address problems they are facing in their business. Just make sure your blog provides actual value and doesn’t sound like a self-serving marketing vehicle. If you provide real value, you’ll build trust with readers and potential prospects. The goal is to provide tons of useful content so they can do research based on their needs and then reach out to you for a potential solution. Surveys show that people trust information from blogs and are more likely to pay attention to blog content than traditional advertising.
Every time you add a new blog post, you improve the odds that you will increase your page rank and draw more traffic by creating relevant, keyword-rich content. In addition, each post adds another indexed page to your site and demonstrates to Google that your website is being actively maintained and updated. Posting frequency has a measurable effect on traffic from blogging. Companies that blog 15 times or more each month get 5X more traffic than companies without a blog, according to the Marketing Benchmarks from 7,000+ Businesses report.
Sharing your content on social media is a proven way to drive potential customers to your site. Once you’ve put the work into creating a new post, promoting it through your social media outlets adds extra value. You engage potential customers by providing them with useful information, and you make it easy for them to share your content with others in their chain of connection.
SEO rankings are determined in part by social interactions so aim for social signals like the following to make your content more visible:
- Twitter retweets
- Facebook shares
- LinkedIn shares
- Pinterest Pins
It may take some time to reap the benefits from starting a blog, but consider this to be an investment towards future growth, not just an expense. Whether you create content in-house or hire an agency, the blog posts you generate become an ongoing source of value to attract visitors to your site. Starting a Blog is a Long-Term Investment. This is different from other types of advertising, which attract customer attention only during the length of the campaign. As you continue to grow your company’s blog to hundreds and then thousands of posts, its value will compound over time.
Your sales reps probably hear variations of the same questions and concerns about your products over time. When you address these in blog posts, you’ll clear up any confusion readers may have about your company and create a permanent record that you can point prospects to. This saves your sales team the time of addressing individual requests and also adds the credibility of a well-planned piece of content instead of a quick email. You’ll also let prospects poke around and do their research before reaching out to you, so by the time your sales people get engaged the prospect is better educated and potentially closer to making a sales decision.
What about you? Has your company seen increased sales and lead generation as a result of starting a business blog? We’d love to hear about your experiences. If you need any help with your blog creation we are here to assist you. Please subscribe to this blog below to ensure that you never miss an article.
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