Websites are great for advertising
When your advertising budget needs to be cut, don’t take funds away from your website. A quality website provides you with multiple avenues to reach your audience. You not only get to advertise your products or services; it also allows you to advertise who you are and why they should buy from you.
A website is like a brochure that is free to reproduce, interact with, and reach audiences who are actively searching for what your selling. There is not another advertising medium that can compare to the effectiveness or ease-of-use to the consumer.
Building your brand’s image
Whether you’re a new business, a small business, or a larger business, your goal is to make the consumer aware of your brand. By investing in a well-designed website, you’re able to instill confidence in the consumer and appear larger than you are. People expect you to have a website, and if you don’t have one or it is not high quality, then you are damaging your brand’s reputation.