If you ask a marketer or any business owner what they would like most in this world, they will probably tell you “more customers and visitors to their site”.
One of the best ways to get more visitors to your website is to use social media channels to promote your content. Marketing on Facebook can help you efficiently reach all of the people who matter most. Facebook is big. With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. Twitter is ideal for short, snappy (and tempting) links. If you’re a business to consumer Product Company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about Meta descriptions? Optimizing keywords will help boost your organic visitors.
Get your high commercial intent keyword bases covered and target long-tail keywords too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Email marketing is a powerful tool, and even a moderately successful email blast will result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product will help you boost your visitors and traffic, too.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Make sure also that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads the better.
You can implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Enabling comments and engagements will make a name for yourself by providing insightful, thought-provoking comments on your website. This is a great way to get your name out there and can subsequently result in driving more visitors and traffic to your own website.
Examining google analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. You should keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Get active on social media. It’s not enough to just share content through social channels. You need to actively participate in the community, too. Get a Facebook, Instagram, or Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers.
By getting a well-optimized website, utilizing social media platforms, marketing, and engaging your audience, you will start to see results like improved visitor quality, higher conversion rates, and in the end more closed customers. Email us at web@watutechnology.com for assistance.
