The higher a website ranks in search results, the more the number of visitors it will receive from the search engine.

A search engine’s main function is to provide users with the most relevant search results possible. Back then, SEO was primarily focused on keywords and developers would put many keywords into a site’s home page. Today that may get your website blacklisted by search engines. There are several ways to improve your SEO ranking as offered by search engines. Below we have listed some of the ways:

Publish Relevant Content

Quality content drives your search engine rankings and it is specifically intended to increase user site traffic. An increase in visitors’ site traffic improves your site’s authority and relevance. Take your time and identify a keyword phrase, think about how your reader would search and repeat the phrase several times throughout the page.

Remember to use bold, italics, and other emphasis tags to highlight keyword phrases, but don’t overuse it. You should update your content regularly since it is viewed as one of the best indicators of a site’s relevancy, in order to be sure to keep it fresh.


If your website loads faster on both desktop and mobile devices, it gets a higher ranking in SEO than those that are slower.

Site Map

Your website needs to have a sitemap for easy location. This increases the chances to rank higher on SEO.

Social Media Linkage

Including social media icons on your site for people to reach you is also considered by SEO when ranking top websites.

User Experience

A website with a clear focus, easy to navigate, responsive, and safe has a high chance of ranking top on SEO for it has a great user experience. A site with a good user experience encouraged users to visit it regularly and stay longer thus increasing traffic to your website and the results returned in the search engine for ranking.


Always ensure that the information you present on your website is clear, to the point, and easy to read for search engines to interpret and rank your website in a better position.

Discover What Your Competitors are Doing

Search engines analyze incoming links to your website as part of their ranking criteria. You need to know the number of incoming links your competitors are getting but first, you will have to know your competitors before you can analyze them.

Write Very Linkable & Sharable Content

An article should have quality content and correct grammar for readers to understand and learn through it.  You can’t put an article with spelling mistakes, poor grammar, and throw it online with the hope of getting a high ranking. Meaningful and useful content is key to getting a high rank every time you post an article.

Optimize Your Title and Meta Tags

The HTML titles and meta tags you use should be different on every page of your site since search engines store and list them in the search results thus increasing your ranking.

Use an SEO Tool

Improve your Site’s traffic and Grow your Business with our SEO software.


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