SSL (Secure Socket Layer) is essential for protecting your website’s sensitive information. It provides privacy, critical security, and data integrity for both your websites and your users’ personal information.
The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information. It is only possible to avoid this by getting an SSL Certificate from a trusted SSL provider.
Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you a trust seal that instills more trust in your customers.
Now we all know that HTTPS is a clear indicator of the secured website and no one track your personal information during secure communication channel. It will prove your business authenticity and assure your visitors, the website is genuine and safe to make an online transaction.
As a website owner, it’s your responsibility to set up a secure environment for your visitors and customers; therefore you should purchase an SSL certificate.