WatuCDI mission is to empower the people in our community to discover their career potential, achieve their developmental goals, and pursue their passion.
Our platform enables instructors to create and share their educational courses and students to enroll and learn.
When registering for a new account you should give valid information. You are responsible for your account and whatever happens to it including harm and damage.
You are not allowed to transfer or share your login credentials with anyone or use someone else’s personal account be it a student or an instructor. All instructors must also be over 18 years to create an account.
2. Enrollment for Courses
You grant WatuCDI a license when you publish a course if you are an instructor which means you give WatuCDI the right to sublicense the course to enrolled students. You may also not resell course materials, reproduce or modify or any content on the platform.
You should use a valid payment method when making payments. The pricing of courses is determined by the instructor and you agree to pay the fee when you purchase the course and give us the authority to process any means of payment.
4. WatuCDI’s Rights to Your Content
You own the content you publish to our platform and we can share it with anyone on our social media platforms or promote it. You retain the ownership of the courses you post on WatuCDI.
5. WatuCDI’s Rights of Ownership
We own the platform, logo, brand name and you can’t modify, tamper, or use it without authorization.
You agree that by signing up and using our platform you enter into a legal binding contract with WatuCDI. If you don’t agree to our terms do not sign up and if you are an instructor accepting these terms on behalf of a company or any other legal entity you should represent a warrant that indicates you are authorized to do so.
We do system maintenance and it may happen that our platform is on planned maintenance and you accept to bear with WatuCDI in such a scenario. You agree that we are not on a joint venture, employment or no contractor relationship exists between us.
In case there is a disputed issue, our support team will be available to resolve it.
As an instructor, you should include your experience and skills in the bio section. Make it brief, concise, and relevant to boost student confidence and enrollments.
Include a clear high-quality profile image and do not include links on your bio. Links should be added to the designated section of your profile instead.
Your instructor bio is visible and the user profile is visible to the public on your course landing page (s).
Credible and confident instructors have a positive impact on students learning experience. It is important how you communicate in your courses as it can also make the students love it or not.
- Avoid the use of uhms, pauses and verbal mistakes
- Speak clearly and be audible
- Be enthusiastic and demonstrate excitement for the topic
- Be prepared and script out what you will talk about
- Explain any jargon words that you use
- Engage with your students
Put a focus on the title on what students will learn and apply the skills instead of making promises.
If your course is about creating a course on WatuCDI or marketing on WatuCDI, the first line in the course description should be “This course is not sponsored by or affiliated with WatuCDI.”
- Don’t make promises or how much money/income the students will get after completing the course. The purpose of students taking your course is to learn and afterward apply the skills.
- Don’t overcapitalize or use unnecessary punctuation or special characters on the course title
- Don’t use the word “WatuCDI” in the title, unless the course is about creating a course or marketing WatuCDI.
A good course image is critical to your course’s success. It should grab the attention of the learner and help them understand the essence of what the course has to offer. Following these simple guidelines will ensure that your course image is effective and impactful.
Please note: to avoid confusion, each of WatuCDI course must have its own, unique image. The same image cannot be used for more than one course. Textual information such as the name of the course is not permitted within the course image. Please review the Use of Text section below for more information.
Always design your master course image at the following pixel dimensions. The main design needs to live within the content safe area for maximum visibility.
Required course thumbnail dimensions: 600 x 600 pixels
File format must be .jpg, .jpeg, or .png
A good course image enables the viewer to predict what the course is about. Make sure that the image relates directly to the course content and is totally appropriate.
Use of Text
Do not include textual information or the name of the course within the image. You may use text in an iconic way such as a logo or product name related to the course. The image should have a main focus in the center, and the title should not overlay the photo and make the layout muddy.
Stock photography can often feel staged, cold, or inauthentic. Only use stock images that feel natural and are of high quality.
Specify and Simplify
One of the most important factors of a successful course image is simplicity. Use familiar visual concepts that communicate the course idea clearly. Try to feature iconic elements that capture the essence of the course in a simple, unique way.
Limit the number of visual elements and detail to drive better comprehension. Too many unique elements and too much visual detail will compete for attention and create confusion.
Color and Contrast
Use colors that complement one another and work well together. Opposite colors (red and green for example) can clash and cause visual vibration. Make sure there is enough contrast between the subject and background to ensure legibility.
Single Point of Focus
Incorporate a central point of focus in your images to draw viewers in.
Images should be clear and non-pixelated.
Use of Illustration
Illustrations should be iconic and elemental rather than detailed or cartoony.
Foreground & Background
Only use background images/patterns if they enhance or add to the comprehension of the course concept rather than repeating it.
Avoid applying multiple visual effects or textures to your image.
Custom Branding and the Use of Logos
You may use your own brand logo in your course. Make sure your logo is legible, on-brand, has adequate negative space, and is within the content safe area. Do not add any frames, borders, strokes, or letterboxing.
Your course description explains what your course is about to potential students. It is largely responsible for convincing them that your course and your course only will change their lives! In your course description, we recommend providing information about 1) the content of the course and 2) how students will benefit from that content.
What you Need to Know
- Use the course description to summarize what your course covers, how it is taught, what students will learn, and what they will gain from the course.
- Don’t include images, external links, or links to other WatuCDI courses in your course description.
- Don’t include coupon codes, coupon links, course referral links, or mentions of discounts (per our rules and guidelines).
Best Practices for the Tone of Your Description
1. Ask yourself these questions before writing (to make sure you really understand your potential student):
- What are the demographics of your ideal student?
- What needs are you solving for your ideal student?
- Why does your ideal student want to enroll in your course? Is it essential to their career, relationships, lifestyle? How?
- Look at message boards, forums, reviews of other similar books or products. What do students ask for in other places? How will your course meet those needs?
2. Get personal with your students:
Speak directly to the students; say “You” instead of “enrollees”, “students”, or “course participants”.
Use easy-to-understand copy, and sentences of various lengths to keep students engaged. Here is a great example for inspiration.
Good: “At the end of the course, you will be able to Create a Website”
Bad: “This course includes Creating a Website”
3. Stay positive and emphasize benefits:
Focus on the benefits your course provides to students. What problems will it solve for them? How will it change their life?
Stay positive and approachable as you walk students through what makes your course unique and what the students will learn.
If possible, add in some real-world examples to validate your course topic.
Good: “In this course, we’ll fix, together, that bad posture that’s been causing you stress, headaches, and overall discomfort”
Bad: “This course covers the basics of what bad posture is.”
Good: “Ever wonder how websites are made?”
Bad: “I’ll teach you how to make websites.”
4. Bold and CAPITALIZE with care:
Just as sentence length should vary, so should formatting.
Do not include long and dramatic bullet-point lists.
Structure of Your Course Description
- Add an introductory 2-3 sentences at the beginning of your description:
- Highlight what your course is (a high-level overview) and how it will benefit students.
- Do not ask questions or “pitch” students here — instead, focus on the problem your course is solving in a positive and inspiring tone.
- Add in 1 sentence ‘heading’ after your 2-3 sentence overview:
Structure this as follows: one sentence that contains an action verb, the subject of the course, and context of the course subject (in bold and “title case” — the first letter of each word capitalized).
- Do not repeat the title of your course.
- Do not make claims such as “The best course on the subject!” or “100% satisfied or your money back”.
- Add in a shortlist of bullet points underneath the heading:
If a student is scanning your course page, including this shortlist will help them take in the most important benefits your course provides, and what makes it unique.
Your bullets should be structured as short phrases that start with an action verb (e.g. Learn, Recognize, Build, Find).
- Add in a one-line overview of your course topic:
This line should be different from the one line heading.
Bold this text, if desired.
- Add in an overview of your course topic (what are you covering?):
This should be 4-6 sentences long (or two small paragraphs).
Some ideas for content to include: the course topic’s history, what the topic is used for, who uses it, why it’s unique, the types of jobs you can get if you know the topic, current events, or news about the topic.
In general, short teasers are better than detailed histories.
Highlight what makes your course unique (e.g. real-life applications, projects, test-prep).
- Add in an overview of your course (how do you cover your topic?):
Most course descriptions have the highest word count in this section.
Expand upon the bullet points you included above: what benefits your course offers, what skills you teach, any course metrics (e.g. # of lectures, projects, quizzes, etc.) you want to include.
Tone: try not to overload your students with too many details too fast, and stay friendly and approachable. Stick with small paragraphs of 2-3 sentences each.
At the end of this section include a conclusion which tells the student what they will walk away from the course with.
Examples of Good Course Descriptions:
- A Web Design Course
- A Language Course
Guidelines and Rules
To deliver a consistent student experience, all the courses must meet minimum standards for approval.
Valuable educational content
The course material is the actual content of the course and includes:
- Videos or other lecture types
Course Material Guidelines
The course material is meant to help students learn in a safe environment. It is not meant to be used for instructors to market or sell to students in any way or form. If this happens, it results in students feeling distrustful because they’re being sold to when they want to learn.
The course material needs to meet our quality review guidelines and may only include information relevant to your course topic.
Courses should not contain content that is duplicated in other courses published on the platform.
You may not post personal information about students.
You may not include affiliate links.
You may not include coupon codes, links, or promotional references to any WatuCDI courses.
When adding an external link to your course that requests students to pay or provide personal information, please use the following guidelines to decide where you can include the link. When it comes to deciding whether the link is relevant to the course or not, we will take context into account. This is where the spirit of the policy matters, so unless you can prove to our team that this material provides value to your students within the course, please don’t include it!
We do not publish courses in certain topic areas, that may be considered either harmful or offensive to students, or because it is otherwise inconsistent with our values.
Content with implied sexual activity is not permitted on the platform. Any content that is around reproductive health and intimate relationships should be free of explicit.
Any content providing instructions in the making, handling, or usage of firearms or air guns is not permitted.
Violence and bodily harm
Violence activities or behaviors that are likely to impact someone’s health or result in injury are not allowed.
Content fostering discriminatory attitudes on the basis of a certain group characteristic such as race, nationality, disability, gender, sex, or sexual orientation will not be tolerated on our platform.
Illegal or unethical activities
Content that includes activities that are illegal in many jurisdictions is disallowed.